What's Hot
Our main objective was to come up with a fast food brand for India that caters to people’s latest fast food needs. Nowadays people want their food quickly, they want it to be healthy, and flexible (i.e. veg/non-veg options). They want their food as per their needs and whenever they want it. They want their food to be affordable, tasty and accessible, and with a wide variety. Most of all people want to enjoy their food.
They want to try new flavors from around the globe but at the same time food to suit their pallets. Young Indians are now more interested in what they eat and where it comes from.
They are looking for what’s new.
They are looking for What’s Hot.
